Larnaca College

Larnaca College is one of the most vibrant colleges set up in Larnaca Cyprus and offers high standards of private education on a wide range of programs to students from around the world.

The College is renowned for its expertise in the area of Business Administration, Travel and Tourism, Information and Communication Technology.

The Faculty consists of highly qualified academic instructors, experienced practitioners and researchers who know how to enrich the educational experience of students.

The College stands in its own new building, situated in the center of Larnaca amongst all the cityfacilities. The ground floor consists of the main entrance and houses all the students’ personal lockers. The first floor offers covered, ample parking for staff and students. The second floor consists of the reception area, administrative offices,  faculty offices, PC-lab, cafeteria and the Directors office. All Lecture rooms and auditoriums are on the third floor. Both the third and second floors offer ample toilet and wash room facilities.

Larnaca College Strategies

RATIONALE

Cyprus has developed over the last twenty years as a centre for providing higher education. It enjoys a strong local demand and an increasing number of international students that choose Cyprus for their studies.  It is a declared policy of the Government of Cyprus to promote the country as a centre for offering educational services.  In May 2004, Cyprus joined the European Union, something which further strengthens such ambitions. A recent amendment to its legislation that provides for recognition of qualifications obtained through study in programmes franchised from recognized institutions of other EU countries creates a favorable situation for colleges who are keen to provide only UK approved qualifications to their students.

THE LOCAL MARKET

One of the primary strategic aims of Larnaca College will be the creation of a strong local base. This will protect the long term success of the venture from fluctuations in the international market and changes in national or EU policies.

Currently the Cypriot state universities are admitting around 2000 of the approximately 9000 Cypriots that seek admission to higher education every year.  Some 4800 go to the UK.  This would be prime target group for Larnaca College as they show preference to British Higher Education.  It is expected that a number of those that choose the other three private universities in Nicosia will seek admission to Larnaca College since it will offer UK approved undergraduate and Postgraduate Courses..

INTERNATIONAL RECRUITMENT

Our target is to have a good balance of Local and international students at Larnaca College.  Much of this recruitment is expected to be done by agents.  We purpose to cultivate strong relationships with good agents and support them with research, training, materials, and generous commissions.

We need to place extra attention on the first few years, so as to built good will amongst the first intakes of students, who eventually become our “champions”.  More than two thirds of the new business comes from “world of mouth”, and we need to create as much of that as possible.

Participation in Education Fairs and Workshops must be an activity of prime importance, as it is the best method to build a reliable network of agents.

We must also organize “road shows” with the aim of reaching secondary schools, and people that have influence in that public.